The landscape of sports in Africa is changing and showing the importance of nurturing youth in sports could help produce some of the best athletes in the nation and recognize sports as the massive economic growth driver on the continent.


Masai Ujiri and Giants of Africa hosted an event that unites working professionals from the African diaspora. Aptly titled ‘AfriCAN’, the networking-style event created a community of individuals that not only celebrates their African heritage, but also finds ways to bring knowledge and resources back to the continent.


In 2022, 4,500 youth participated in 31 events throughout 11 countries across Canada, the Caribbean and the United States.

In Toronto, Masai Ujiri visited Canada’s only Africentric Alternative School to celebrate the day and reinforce the importance of youth education and empowerment.




Inspired by Mandela’s resilience and impact after facing 27 years in prison, the 2021 celebrations focused on the power of taking action.

Our lunch gala celebrated those who have made a profound positive impact around the world during unprecedented times with keynote speeches, panel discussions and special performances.

At the first ever Inclusive Leadership Forum, Masai Ujiri alongside community and organizational leaders came together to discuss, and establish new ways in which they can go beyond conversation and create impact on all matters relating to diversity, equity and inclusion in the workplace.


The second year of the campaign grew to 14 participating cities in 7 countries, from Canada to South Africa.  Over 1,100 youth participated in basketball camps, clinics and educational workshops, celebrating the power of education and its impact on the leaders of tomorrow.


Our first International Day of the African Child saw celebrations in 6 cities across 8 countries, touching the lives of 290 youth.

As June 16, 2020 came during the biggest social justice movement of this generation, the program theme, ‘Love has no colour’ spread the message of love, humanity and equality for all.


2018 was marked globally as the Nelson Mandela Centenary, as it would have been the year he turned 100. Giants of Africa celebrated this milestone with a series of events celebrating his life and legacy. 


At our monumental tribute event, panel discussions, recognition presentations, performances and remarks honoured his profound impact on millions of people. 


To connect with youth facing barriers in their community, we hosted a mentorship event with Hon. Minister Ahmed Hussen and 800 youth at The Symes, as well as a GOA mini basketball camp for 100 youth at MLSE Launchpad. 


Special guests and participants included: 

Adam Silver, Amadou Fall, Dr. Auma Obama, Chris Bosh, Didier Drogba, Dikembe Mutombo, Mark Tatum, Grace Mahary, Joe Carter, Joel Embiid, Dr. Josephine Kulea, Mark Tatum, Michael “Pinball” Clemons, Rachel Nichols, Rosalyn Gold-Onwude, Yvonne Chaka Chaka, and Toronto Raptors Alumni and Players. 


Performances by: 

Jidenna, Mustafa the Poet, Octopizzo


La Loche welcomed the GOA team with open arms. Dene High School was filled with smiles as we went through fundamentals, footwork, goal setting and games.
At the end of the second day, closing ceremonies were extra special as the community thanked us with smoke tan moose hide mitts and Dene Strong caribbeaners, to remind us that we’ll always be connected. In Dene, they don’t have a word for goodbye so from the GOA team to La Loche, see you soon!


The La Loche students experienced two full days in Toronto, including a trip to George Brown College for a culinary lesson, and a visit to Ryerson University for the Truth and Reconciliation Community Consultation Report presentation as well as a chance to do some experiments at the Science Discovery Zone! A visit to the CN Tower and Ripley’s Aquarium were not to be missed, followed by a VIP experience at the Raptors vs Lakers game to culminate the trip.


The fourth annual event honoured Nelson Mandela with a discussion about sports, leadership, community, freedom and our future. Panel participants shared how they plan to continue Nelson Mandela’s legacy, and use the power of sport to change the world.

Following the breakfast reception, Giants of Africa visited MLSE Launchpad to spend the afternoon with 50 youth, sharing life skills lessons and conducting a mock GOA camp.