We believe that basketball is so much more than just a game. It fosters resilience, focus and accountability – life lessons that extend far beyond the court. The impact that basketball can have on the lives of African youth, and their potential to change the world, has inspired us since our very first camp in 2003 and continues to shape our path forward.
Today, with youth education and empowerment at the center of our mission, we conduct camps and community outreach events with an emphasis on hard work, leadership and integrity. We also develop infrastructure to provide a place for youth to come together, to be inspired and to have a positive impact in their own communities for years to come.
Our aim is to not only develop basketball players, but future leaders, who feel inspired and empowered to Dream Big.



Growing up playing basketball in Africa, NBA Champion and Toronto Raptors Vice-Chairman and President, Masai Ujiri recognized an abundance of talent and innate love for sport in his homeland despite the lack of coaching and adequate resources.



Our mission is to use basketball as a means to educate and enrich the lives of African youth across the diaspora through education on and off the court.
Masai Ujiri
Masai Ujiri is the first and only African-born President, Vice-Chairman and General Manager of a professional sports franchise in North America – the National Basketball Association’s Toronto Raptors


Masai Ujiri

Godwyn Owinje
