GOA Dream’s Big at Toronto Raptors Game 5



On Tuesday, April 26th, the Giants of Africa team created a unique experience for  NBA fans attending game five of the Toronto Raptors vs. Indiana Pacers at the Air Canada Centre. The team replicated the #DreamBig photo-booth activation, which first appeared during NBA All Star in February at the Giants of Africa documentary sneak peak.

Fans were invited to take part in the campaign by posing for photographs, which were then designed and sent as a keepsake with the personal Dream Big message. The activation was an overall success, with many fans taking part in the positive and upbeat environment of the ACC.

IMG_2988 (1) STEVE